Innovation for Finance - A Breakthrough!

Dynamic words we are obsessed with: optimization, reduction, alignment, integration, operational execution, performance, flexibility, planning, forecasting, budgeting…

Wait, the last three words don’t really fit in the paradigm of the others. If we played a word association game, how can we link three dynamic critical applications - on which every finance department worldwide is focused, with the prior words which denote cohesion and a level of perfection in process that is only dreamed about? Until now, there was no way to link all these seemingly disparate concepts together. An army of consultants and programmers were your only hope of creating a single tightly coupled view of all your finance assets (even if you only purchased products from a single vendor). As of April 7, 2009 we are changing the game in Finance. Welcome to the true source of innovation in Finance. Today Star Analytics is launching the Star Finance Command Center. A breath of fresh air to the gloomy economic climate that has left us: devoid of manpower, riddled with gaps in availability from IT-delivered services, saddled with applications that have become lethargic and over-burdened with code fixes, data that seems inconsistent and stale, having to do business with vendors that merge and divest so fast it makes your head spin, and with the incongruous explicit need to be flexible, nimble and time-sensitive to drive profitability. What a conundrum.

The Star Finance Command Center delivers a technology platform imbued with a priori finance knowledge to provide a visual roadmap to your data and processes that drive the applications and reporting needs of the Office of the CFO. Any application from any vendor can easily be added as an ecosystem to share and process events and data to any other application. Applications such as global cash management, foreign exchange rates, strategic performance management, expense management, revenue costing, GAAP and IFRS reporting, and incentive compensation management can easily share data and integrate with the planning, budgeting and forecasting and consolidation applications which are the mainstay of finance.

Transforming code-based scripts and integrations into widgets and automations eliminates the need for technologically-savvy finance team members and reduces reliance on others from outside the department. We have customers with defunct and legacy applications, the latest releases, and one-off homegrown solutions simultaneously integrating and sharing data with Oracle, SAP, SAS, IBM Cognos, live data feeds and others. Most any data source one can imagine can be identified and named to help deliver laser-focused precision on defining a financial environment that drives your profitability.

The beauty of the system is that it can be deployed immediately in your current environment with little or no tailoring. Immediately you will see improvement in your business process and reduction in your operation’s costs. While implementing, you will be able to redeploy expensive manpower to other critical tasks. Your efforts with Master Data Management and Governance, Risk and Compliance initiatives will be supported out of the box and none of your previous work will be discarded or made obsolete until you choose. You can increase your level of sophistication with the Star Finance Command Center over time and take advantage of the finance-rich capabilities and simplify your existing code and integrations as you mature in achieving your goal to become a sleek, responsive, innovative and profitable organization.

This day marks the starting point of a new era of finance data integration and management. Welcome to Star Analytics and the Star Finance Command Center. http://www.staranalytics.com/

A letter to the CIO we'd like to see...

Dear CIO,

I bet you never thought this day would come…me writing with good news that my team in Finance will be submitting fewer IT requests. Go figure (pun intended).

Turns out there’s a new way for my staff to manage more of the data, processes and workflows that your team has been handling for us from the finance and BI systems. No more resources needed to manually code and manage this. We can automate most of it while working within the security and data integrity parameters that IT has in place.

Let’s discuss two action items:
- Cancel next week’s sales meeting with our ERP vendor. The allure of standardizing on one supplier is no longer appealing. We’ll save a bundle using the systems we’ve already got and sticking with a best-of-breed approach for financial data management.
- Let’s schedule a roundtable for the IT and Finance teams to strategize on the initiatives we’ve been tasked with by the CEO: Expense and Revenue Management, Performance Management and our adoption of International Financial Reporting Standards (IFRS).

Gotta run - my weekly 1-1 meeting with the CEO.

Regards,
The CFO

Is Innovation Magic?

There seems to be this perception that if you are introducing innovation or a new way to capture information and, as yet, no one else is doing it that way that it must be magic. Hardly. The paradigm of "thinking outside the box" is about enabling a perspective that has either been overlooked or underutilized. The simple concept of combining finance data with operational data should not be new or insightful or magical. It should be a simple everyday occurrence, but yet, it has been cited as unnatural or innovative.

In today’s economy the only way a company can guarantee success is by careful planning. If we think of the three elements driving the financial aspect of the business: the Plan, the Budget and the Forecast, only one of those has to be in constant motion to achieve success with the other two. If you are constantly planning and adjusting your plan, your budget and forecast will follow and you can take adjustments to the budget and forecast in lesser increments than the planning process. The key to enabling the continuous planning process is in having access to the financial data. That data is derived from the business and starts with a baseline plan. It needs to be continually fed with operational data to be reflective of the immediate business health. Then the Forecast will be adjusted and consequently the Budget to meet that Forecast and the iteration of the Plan.

Robert Kugel from Ventana Research sums up the path of the source of the data nicely in his blog of March 13th. CFOs Need Better Financial Information Management. I contend that it is not only the CFO who needs better Financial Data, but the Office of the CFO who must deliver the aggregated Financial data back down to the business to assist them in planning and creating profitable plans. This constant loop of data means that IT and Finance have to be in synch in the granularity of the data and the delivery of the data regardless of the tools in place. Today, it is less about the end-user technology than it is about data access and data delivery. Bad data yields bad decisions. That’s the obvious parable here.

So if we tie this back to innovation and magic, the result is that Merlin has yet to be uncovered in this economy and we suffer from a simple problem of a lack of access to the right data or information to be able to make the right decisions in real-time with the most current and scintillating data. And, more importantly, we have to bring together the education necessary to see what the data is telling us, but that is left for another blog post. Here we advocate continuous planning. The next phase is continuous data education. Can we achieve success in the future by always assessing based on the events of the past? That is where innovation may help.

To Automate...or not to Automate

A Deloitte study titled “When CFOs Debate: What Keeps You Up at Night?” finds CFOs agree that “finance should be extending its focus from accumulating information to adding value through insight” and asks what role automation should play. Deloitte's report (part of a pdf workbook with 9 important issues facing CFOs today) cites two reasons LOB managers still make decisions by ‘gut feel’:

1. they lack tools to unify finance and operational data, or
2. they rely on homegrown tools that generate numbers which are out-of-synch.

Does this mean companies should go all-in on a fully-automated performance management initiative? Look before you leap, it says, cautioning companies to assess their readiness in 3 key areas: 1) business processes, 2) master data management and 3) business alignment. After shoring-up these areas, it prescribes an 80/20 approach to automation, suggesting companies “shouldn’t have to manually mine multiple systems or conduct a special study for routine decisions and performance reports,” but still need flexibility to accommodate decisions that “require unique, in-depth analysis” or those that warrant a special data repository with “a ‘play room’ for analyzing non-routine decisions.”

Is 80/20 the right mix in an economy when few decisions are routine? Therein lies the question. With technology available to support 24/7 readiness of all data and business logic needed for structured AND unstructured analysis, finance departments no longer need to compromise. Making critical business decisions based on partially automated systems that are almost urgent enough to present data that’s somewhat complete lets technology vendors off the hook. Would you bet your next decision on that?

A Gathering of Innovators

The relationship between Finance and IT is often described as disconnected or in opposition. And, why not? These two teams have different priorities, different audiences and different tools. They even speak different languages - profitability, margins, forecasts vs. maintainability, security, performance.

Yet their corporate goals are often identical. One approaches from a business value perspective, while the other from a technical implementation and maintenance perspective. They are often dependant upon each other for their combined project success, and in many organizations, they often work under the same umbrella of the CFO. As the corporate focus shifts from organizational differentiation, the barriers between IT and business groups can be overcome by their common goals.

I expect to see increasing interest and awareness in the value of creating true business and technology partnerships as companies explore ways to increase profits, streamline operations, and explore avenues for innovation within their organizations. This week's CFO Technology Summit in San Francisco brings together executives from around the country to focus on how they can take control of their IT investments. The summit also includes some of the industry's great innovators and thought leaders, such as Faisal Hoque , Founder and CEO of Business Technology Management (BTM) Corporation , who will be exploring the issues and opportunities that arise with the convergence of business and technology. As Mr. Hoque said in a recent CIO Insight podcast interview:

"We have begun to focus on information versus the technology… We are reaching a converge state where there is no difference between business and technology… The information is driving knowledge and knowledge drives innovation."

This blog is dedicated to financial system innovators, and this week we salute those visionaries at companies large and small who are coming together in San Francisco to explore possibilities for innovation within their organizations.

- Trevor Hughes

Profitable vs Unprofitable Decision-Making

Oracle finally gets it, at least in words. Frank Buytendijk’s blog on “Management Excellence and Oracle EPM part 1” suggests that Oracle may have tried to solve the challenge of making profitable Operational decisions by including the underlying Financial data. He further suggests that Oracle is two years ahead of their closest integration competitor. While I don’t believe the latter and have evidence as to its untruth, I do believe that Frank is focused in the right direction to suggest that a diet of pure financial data or pure operational data is drought or famine, but certainly not a balanced meal. A truly healthy business will make vital decisions that combine up-to-the-minute financial data with the operational systems data to ensure a data-enriched decision process. Decisions in a financial vacuum are anemic and life-threatening when variables such as gas prices, finance rates, currency translation and inventory levels are critical to a decision process and have a delay or periodic update cycle that is out of synch with the decision-making continuum. Multi-dimensional data still lags behind transactional data in its ability to be accessed in a time-sensitive manner due to the very systems that created the data. The power of the cube, such as delivered by Hyperion, created a one-way flow that is now antiquated in theory. The strong financial instincts of today’s CFOs and rising finance stars begs the use of this cube data downstream, co-mingled with the operational decisions of the lines of business. This is the innovation of which we speak; the ability to ask for more and initiate change to older patterns of behavior to uncover a fresh use of data, propelling the business forward into leadership.

BI Competency Centers: Do CFOs Help or Hinder?

Intelligent Enterprise Editor-in-Chief Doug Henschen moderated a webinar last week titled “Business Intelligence Competency Centers (BICCs): Many Choices, Many Pitfalls” sponsored by Forrester Research. With BI now considered “table stakes,” panelists Boris Evelson and James Kobielus of Forrester, BI consultant Claudia Imhoff and Capgemini’s Joe Moye discussed how enterprises can drive greater value from their BICC investments.

One recommendation was to cross-pollinate BICCs with other CCs in areas such as Business and IT Governance; Enterprise Architecture; Data Warehousing, Data Quality and Data Integration; ERP, CRM, Supply Chain Management, etc. While this makes perfect sense, doesn’t it seem ironic that we still need to encourage coordination after the costly lessons we (hopefully) learned from propagating BI application stovepipes?

Side note: With many of the CCs above revolving not just around competencies but applications and processes, it was interesting that James suggested BICCs be renamed BISCs (BI Solution Centers). We'll keep an eye on a Forrester report in queue on this topic for October.

The idea of coordinating CCs reminds me of conversations I’ve had with an aerospace and defense company that extended their BICC with specialized data integration technology for key applications. As a result of tapping into finance data, the company is supporting deeper BI analytics based on time-sensitive operational insights.

To boost synergy between CCs, one panelist suggested overlapping them and allowing personnel on the teams to create hybrid roles. This brings to mind the success story of a cosmetics company that adopted a war room approach to unite IT and line of business experts for projects.

The most interesting part of the discussion involved who should own a BICC: IT or line of business. Not surprisingly, opinions varied, with Evelson advocating for ownership by C-level business executives and Imhoff taking a more IT-centered approach. Evelson added that most of the successful BI environments he’s seen have had strong business ownership (for more check out his keynote at the Computerworld BI Perspectives conference Sept. 8th). Imhoff underscored the need for technical acumen beyond the skills of the business analyst – areas such as data integrity, data quality and database performance. (Rajan Chandras takes this a step further on his Intelligent Enterprise blog post, urging readers to explore the qualifications needed to influence BICC success)

Imhoff asserted that CCs should not report to the CEO’s or CFO’s offices, going so far as to suggest that CFOs may infuse too much of a finance or accounting flavor. It’s hard for me to imagine many business decisions that don’t impact profitability, competitive advantage or shareholder value, but since time ran out on the webinar, let’s open up that part of the discussion here.

What do you think? Are CFOs the best stewards of these BI centers?

Jumping Ship or Just Jumping?

I just read that Wachovia's Chief Risk Officer, Donald Truslow, is on the way out the door just a week after CFO Thomas Wurtz announced his resignation. Given the sad state of the banking giant, I wouldn't be keen to stay, either. It makes sense. And I'm sure that it makes very good sense if you are sitting in what are probably two of the hottest seats in the house when the risk around one major M&A activity, in this case the Golden West Financial Corp acquisition, may scuttle the company. So in Wachovia's case, the run for the door makes sense.

Then I read the following list of CFOs on the Move, which covers just the week of August 1: Wachovia, Campbell's Soup, The Children's Place, Navigators, Forbes.com, United Plastics Group, Icahn Enterprises, Hayes Lemmerz, ARI, Orisis, Michaels, JP Morgan Cazenove, EnBW, Friends Provident, Ascom, AP Moller Maersk, Sistema.

While I've been posting about the changing role of the CFO recently, I haven't written about the individual impacts of that changing role upon CFOs. According to Heidrick & Struggles, 106 CFOs at Fortune 1000 companies left their positions in the first half of 2008. What the heck is going on here? Where are all the CFOs going? Are these voluntary resignations, jumping ship like so many of the Wachovia team, force-outs, or is this a trend brought about by the expanding nature of the role.

Are CFOs leaving companies when there is little opportunity to participate as a contributor at the strategic level? As regulatory compliance becomes stricter, the risks associated with the CFO role increases. Well beyond job pressure, CFOs are putting their legal necks on the dotted line every quarter. I believe in this time, when the CFO manages such a large portion of the corporate risk, that the benefits of the position have to outweigh the risks they're been forced to assume. If data is accurate and trusted, performance management systems well-designed and implemented, and the business practices sound, much of the fear of compliance is eliminated.

Companies that are focused on innovative ways of running their businesses, with Finance as a key contributor to the strategic and operational vision, tend to be exciting places to work. If the CFO can trust the accuracy of data coming from their systems (and with a 3-5 year CFO tenure at the best of times, unless it's a startup, you can assure that most CFOs have inherited their accounting, G/L, performance management etc. systems), then they are freed up to focus on contributing to the company at a more strategic level.

My opinion: perhaps the incredible CFO turnover that we've seen in the past several years has less to do with the company as the role.

Thoughts?

Fuel Costs on the Mind: A Little Innovation Required

As Duke University/CFO.com released their Global Business Outlook Survey, it came as a real shock that as much as inflation or the weak US dollar, rising fuel costs were identified as a key concern for many CFOs. Equally surprising, that almost half of the companies surveyed are dealing with this by raising prices (by up to 4%), while wage increases are estimated to grow by only 3%. Most surprising, that we’re just now dealing with fuel costs as a major business impact. Fuel costs have been rising for years. Every commuter has watched their gas bills jump, often to the point of impacting their monthly household finances. As a finance community, we have only to look as far as our own households, take the lessons learned, and apply them to our companies to find cost-saving opportunities.

For several years now, chip manufacturers have battled as hard on energy efficiency as processor speeds. Why? Because energy costs have soared and companies know that there are huge savings to be found in lower energy-consuming server farms. Technology companies have had telecommuting programs for years, realizing diverse savings from facility management to employee retention. To what percent can we reduce business travel? What opportunities exist in our manufacturing departments, shipping, alternative fuel source options? What are the impacts to our internal processes and external stakeholder groups as we consider these changes?

There is still opportunity for companies to streamline operations, even within manufacturing, where most companies tend to focus efficiency programs. Unfortunately, it tends to be at points where we hit economic crises that we get creative about searching for these opportunities. This is one area where the Finance team has the chance to take a leadership role in driving change within your organization. Finance teams that have access to both the financial and operational data have a unique perspective into the entire business model. Who better to be able to identify opportunity, model scenarios and impacts to internal and external stakeholders, and educate line of business teams on potential areas for improvements across business lines?

The Global Business Outlook Survey provides a bleak picture for the economy, with raised prices and layoffs in the forecast. But it is exactly at these points when the true value of the innovative CFO can be felt across the organization. Ours is the only team that has access to the financial and operational data, combined with the tools to analyze and model the impacts of potential scenarios on the business. By working with the executive team and lines of business, we can explore creative improvements or alternatives to current processes and company business practices. The opportunities are myriad.

The "Empowered Chief Financial Officer"

In my last post, I referenced a recent CFO Research study of 171 finance executives that found that over 70% of finance activities are still focused on routine finance and accounting tasks. What the heck? That percentage really threw me. So I started looking at posted CFO job descriptions to find out what companies really want from their CFOs, and sure enough, there was the standard list. The following job description actually came with the job title "Empowered Chief Financial Officer:"

1. Prepare Management Reports
2. Manage Routine Accounting Functions
3. Manage Administration Functions

Where is the empowerment here? Then, as I continued perusing job descriptions from various sites, I started seeing some different twists on the CFO role. Job requirements included:

• Act as a change agent within and outside Finance
• Partner with business units
• Internal process improvement
• Investor activities

The primary difference that I found in the job descriptions was that these were postings for larger companies. Do these companies have their governance processes established and can now focus more effort on decision management? Are their investors demanding more participation from the CFO? Are their businesses in extremely competitive markets? All of the above?

While regulatory compliance is obviously a key concern for any public company, it became clear to me that there is a growing requirement for CFOs to broaden their organizational role. While I suggested in my last post that the Finance team should be educating, providing guidance and showing additional value to business teams, it appears that these functions are working their way into the job description, as well. Now there seems to be some opportunity for empowerment.

I’d love to hear from some CFOs out there what your job functions are looking like – are you primarily focused on control and compliance, or does a significant part of your role include collaboration with lines of business, expanded business and performance management tasks? Are you working to roll out reporting tools to expanded user communities within the business? Are you seeing your role change within your organization? What percentage division are you seeing in your tasks? Please share your experience in the Comments section.

Thoughts?

Sources include: finance.cfo.jobs.executiveregistry.com, jobs.efinancialcareers.com, www.careerbuilder.com, www.cfonet.com, www.cfo.com