Innovation for Finance - A Breakthrough!

Dynamic words we are obsessed with: optimization, reduction, alignment, integration, operational execution, performance, flexibility, planning, forecasting, budgeting…

Wait, the last three words don’t really fit in the paradigm of the others. If we played a word association game, how can we link three dynamic critical applications - on which every finance department worldwide is focused, with the prior words which denote cohesion and a level of perfection in process that is only dreamed about? Until now, there was no way to link all these seemingly disparate concepts together. An army of consultants and programmers were your only hope of creating a single tightly coupled view of all your finance assets (even if you only purchased products from a single vendor). As of April 7, 2009 we are changing the game in Finance. Welcome to the true source of innovation in Finance. Today Star Analytics is launching the Star Finance Command Center. A breath of fresh air to the gloomy economic climate that has left us: devoid of manpower, riddled with gaps in availability from IT-delivered services, saddled with applications that have become lethargic and over-burdened with code fixes, data that seems inconsistent and stale, having to do business with vendors that merge and divest so fast it makes your head spin, and with the incongruous explicit need to be flexible, nimble and time-sensitive to drive profitability. What a conundrum.

The Star Finance Command Center delivers a technology platform imbued with a priori finance knowledge to provide a visual roadmap to your data and processes that drive the applications and reporting needs of the Office of the CFO. Any application from any vendor can easily be added as an ecosystem to share and process events and data to any other application. Applications such as global cash management, foreign exchange rates, strategic performance management, expense management, revenue costing, GAAP and IFRS reporting, and incentive compensation management can easily share data and integrate with the planning, budgeting and forecasting and consolidation applications which are the mainstay of finance.

Transforming code-based scripts and integrations into widgets and automations eliminates the need for technologically-savvy finance team members and reduces reliance on others from outside the department. We have customers with defunct and legacy applications, the latest releases, and one-off homegrown solutions simultaneously integrating and sharing data with Oracle, SAP, SAS, IBM Cognos, live data feeds and others. Most any data source one can imagine can be identified and named to help deliver laser-focused precision on defining a financial environment that drives your profitability.

The beauty of the system is that it can be deployed immediately in your current environment with little or no tailoring. Immediately you will see improvement in your business process and reduction in your operation’s costs. While implementing, you will be able to redeploy expensive manpower to other critical tasks. Your efforts with Master Data Management and Governance, Risk and Compliance initiatives will be supported out of the box and none of your previous work will be discarded or made obsolete until you choose. You can increase your level of sophistication with the Star Finance Command Center over time and take advantage of the finance-rich capabilities and simplify your existing code and integrations as you mature in achieving your goal to become a sleek, responsive, innovative and profitable organization.

This day marks the starting point of a new era of finance data integration and management. Welcome to Star Analytics and the Star Finance Command Center. http://www.staranalytics.com/

Innovation versus Inventive

“Why Accounting Can’t Keep Up with Financial Innovation,” a CFO Blog from 01/12/2009 written by Tim Reason,(http://www.cfo.com/blogs/index.cfm/l_detail/12922621) cites innovation as the perpetrator of evil undoings. It is unfortunate that the GAO chose to use the term “innovation” instead of using a less technologically associated term when referring to unique, pioneering or inventive financial malfeasance. While innovation does envision new and a more packaged offering and involves the “bright shiny object” paradigm, it also invokes an idea that technology was a component of the creation. The perception is that the innovation is one of disruption. In this case the disruption was more an effort to circumvent the basic rules instead of to introduce true innovation. Non-disruptive technology can be innovative without being speculative or corrosive to basic ethical principles and guidelines. Financial innovation should be the hallmark of any Office of the CFO or Controller who is fiscally responsible and actually altering their assumptions in their planning and budgeting process in the attempt to improve their cash and revenue instead of find less-than-acceptable means of generating paper profits. Maybe a new policing body should exist that prevents accounting rulemakers from accepting the use of any instruments that were designed by non-practitioners and applaud the use of technical innovation that supports and enforces legally acceptable processes. This is the heart of governance and compliance applied to innovation.

The "Empowered Chief Financial Officer"

In my last post, I referenced a recent CFO Research study of 171 finance executives that found that over 70% of finance activities are still focused on routine finance and accounting tasks. What the heck? That percentage really threw me. So I started looking at posted CFO job descriptions to find out what companies really want from their CFOs, and sure enough, there was the standard list. The following job description actually came with the job title "Empowered Chief Financial Officer:"

1. Prepare Management Reports
2. Manage Routine Accounting Functions
3. Manage Administration Functions

Where is the empowerment here? Then, as I continued perusing job descriptions from various sites, I started seeing some different twists on the CFO role. Job requirements included:

• Act as a change agent within and outside Finance
• Partner with business units
• Internal process improvement
• Investor activities

The primary difference that I found in the job descriptions was that these were postings for larger companies. Do these companies have their governance processes established and can now focus more effort on decision management? Are their investors demanding more participation from the CFO? Are their businesses in extremely competitive markets? All of the above?

While regulatory compliance is obviously a key concern for any public company, it became clear to me that there is a growing requirement for CFOs to broaden their organizational role. While I suggested in my last post that the Finance team should be educating, providing guidance and showing additional value to business teams, it appears that these functions are working their way into the job description, as well. Now there seems to be some opportunity for empowerment.

I’d love to hear from some CFOs out there what your job functions are looking like – are you primarily focused on control and compliance, or does a significant part of your role include collaboration with lines of business, expanded business and performance management tasks? Are you working to roll out reporting tools to expanded user communities within the business? Are you seeing your role change within your organization? What percentage division are you seeing in your tasks? Please share your experience in the Comments section.

Thoughts?

Sources include: finance.cfo.jobs.executiveregistry.com, jobs.efinancialcareers.com, www.careerbuilder.com, www.cfonet.com, www.cfo.com

Thoughts from ODTUG Kaleidoscope 2008

Kaleidoscope 2008 is getting into full swing, and I've already found some nuggets of wisdom from the speakers. Ron Moore, one of the first Essbase certified consultants in the world and founder of Marketing Technologies Group (http://www.mtgny.com/), is a speaker at Kaleidoscope this year. In conversation with him about blending analytic and relational data, he said that you:

"Just can't get by on a hammer or a saw - you need both."

From the perspective of corporate data, that just rings true. Companies can't simply rely upon cube data from their analytic applications in order to make the best business decisions, and they can't rely solely upon relational data – they need both. And to create a central data store requires cooperation between the business owners (of analytic data) and IT owners (of the relational data stores).

Many companies experience a disconnect between the Finance and IT groups, as their goals can appear to be at odds. While Finance teams often implement the business systems, it is IT who inherits the issues of compliance, maintainability, and governance for those systems. But in order to successfully integrate corporate data to provide a holistic information view, the project requires the cooperation of both groups.

In order to harness the value of the content in the cube data, we need to synthesize it within relational data sources. Ultimately, a standard rows and columns relational database is the only common ground to which every application available to the information technology industry can have ubiquitous access. Trying to achieve the bridge in the absence of relational technology creates the potential for a myriad of misinterpretation and eventually the value of the cube data would get lost in translation.

Once the cube data is exported into a relational structure, the infrastructure and data are in place to provide information access to stakeholder groups across the business. A potential next project step, incorporating data from other sources such as ERP or CRM systems or operational data stores, creates a centralized, single version of the truth for all stakeholders to work from, and provides a comprehensive, holistic view of the business that includes both operational and management data.

The benefits of this level of integration to a company are myriad. But as Ron Moore so succinctly put it, it takes both the hammer and the saw to make this kind of effort successful. Finding the tools and technologies that can help bridge the inherent gap between groups is imperative to success.

As Kaleidoscope continues through the week, I'm sure that I'll hear more about opportunities to create mutually beneficial projects between Finance and IT groups and the tools to support them. With technical and thought leaders from across the country here in New Orleans, I'm sure I'll find a few more nuggets of wisdom to share this week.